Bangladesh University of Professionals Journal BANGLADESH UNIVERSITY OF PROFESSIONALS JOURNAL
Journal of Innovation in Business Studies (JIBS) - ISSN: 2788-8673

Journal Information

Journal Name: Journal of Innovation in Business Studies (JIBS) - ISSN: 2788-8673
Journal Category: Business & Management
Issued Since: January 1, 2022

Editorial Advisors

Distinguished Editorial Advisory Board
  • Md Rakibul Hoque, PhD, Department of Management Information System, University of Dhaka
  • Golam Sorwar, PhD, School of Business and Tourism, Southern Cross University Australia
  • Abhijit Ovee Barua, PhD, Florida International University, USA
  • Monowar Mahmood, PhD, Bang College of Business, KIMEP University, Kazakhstan
  • Ramayah Thurasamy, PhD, Universiti Sains Malaysia
  • Kazuo INABA, PhD, Risumeikan University, Japan
  • Anisul M. Islam, PhD, University of Houston-Downtown, Texas, USA

Editorial Board

Editor in Chief
  • Brigadier General Moazzem Hossain, BGBM (BAR), PhD, Bangladesh University of Professionals (BUP)
Associate Editors
  • Mohammad Zahedul Alam, PhD, Bangladesh University of Professionals
  • Md Rabiul Basher Rubel, PhD, Bangladesh University of Professionals
  • Md Arifur Rahman, PhD, Bangladesh University of Professionals
  • Jannatul Ferdaous, PhD, Bangladesh University of Professionals
  • Sumayya Begum, PhD, Bangladesh University of Professionals
  • Ziaur Rahman, PhD, Bangladesh University of Professionals
  • Shariar Akter, PhD, Associate Professor, University of Wollongong, Australia
  • David Flath, PhD, Ritsumeikan University, Faculty of Economics, Japan
  • Unnat P Pandit, PhD, Jawaharlal Nehru University, India
Assistant Editors
  • Md Rajib Uddin, Bangladesh University of Professionals
  • Mohammed Moin Uddin Reza, Bangladesh University of Professionals
  • Mohammad Ali, Bangladesh University of Professionals
  • Md Kaysher Hamid, Bangladesh University of Professionals
  • Ratan Ghosh, Bangladesh University of Professionals

Message from the Chief Patron

It gives me great pleasure to know that Faculty of Business Studies (FBS) has come out with its second volume and first issue of Journal of Innovation in Business Studies (JIBS). The noble initiative of FBS brings me incredible pleasure and a sense of immense satisfaction. I congratulate FBS and all members of the publication team for this important milestone. A journal is a showcase of ingenuity, innovation, and constructive research of a university. It is mandatory for all the higher education institutions (HEIs) to create a platform where these values of their faculties and students are brought into limelight. I am very glad that JIBS has come into existence to fulfill these challenges. As a reputed university, Bangladesh University of Professionals (BUP) is committed to creating a climate conducive for exchange of knowledge and contributing to collective wisdom. BUP strives to promote its motto "Excellence through Knowledge" in its academic and research operations. In fact, JIBS is not only an in-house publication, but also an open access journal for all the researchers in the vicinity as well as the nation at large. It is also heartening to see that JIBS started its journey from the previous issue on this very track with innovation in the field of business studies.

Business, as one of the most essential human activities on the earth, has evolved over the time with technological advancement. The diverse field of business and economics leaves ample opportunities to use individual and collective ingenuity, innovative concepts, and talented skills of the researchers. In this context, I am confident that JIBS will build a significant success by publishing high-quality research work from academics, researchers, and practitioners in its scholarly pages.

Fully utilizing ideas and expertise to transform business processes into continuous innovation is one of the largest untapped opportunities in organizations. Business innovation and research play an important role in increasing corporate productivity and quality, both of which are critical components of business strategy and success. To that end, JIBS would offer a much-needed platform which we can use and approach businesses with a renewed outlook and understanding.

I would like to congratulate the Chief Editor and his team of esteemed editors on this significant occurrence of launching the first issue of Volume-2 of JIBS with the sponsorship of FBS. I also want to express my gratitude to all the professionals and reviewers for giving critical peer reviews and for upholding the academic standard of the research articles through careful revision and appropriate judgments. I congratulate all authors who contributed scholarly articles to this issue. I expect that the issue of this journal will pique readers' interest and motivate them to pursue further studies and research in the field of innovation.


Major General Md Mahbub-ul Alam, ndc, afwc, psc, MPhil, PhD
Vice Chancellor
Bangladesh University of Professionals (BUP)

Editor's Note

The Journal of Innovation in Business Studies (JIBS) is an international, peer-reviewed journal which aims to bring its readers the very best analysis and discussion in the developing field of innovation in Business. After successful publication of volume one and issue one of JIBS, I am delighted to know that the second volume and first issue of JIBS is going to be published. In fact, innovation covers a wide field, and we encourage submissions from diverse areas of practice and settings including innovation in business, health, education, and government etc.

Innovation is a necessary force for maintaining momentum in the dynamics of business and economics. It is a product of attained knowledge, positive mindset, honest intent, rich research culture and creativity. It serves to create rewarding alternatives to traditional means and methods and thus enables businesses to survive against reverses and develop towards excellence. In a time of hardship owing to a deadly pandemic, we in the higher education institutes need to engage meaningfully to innovate newer measures and ventures of business that would comfort the lives and livelihood of people. This is our debt to the pride nation; this is our debt to the global community.

Faculty of Business Studies (FBS) of Bangladesh University of Professionals (BUP), with its up-to-date curricula design and delivery methods, provide a suitable climate for knowledge exchange, sharing of real-time experiences from industry experts and for undertaking useful research works that have compelling potential of application in the real world. JIBS subscribes to the university’s slogan “Excellence through Knowledge” with contributions from a varied spectrum of young minds and veterans. The journal as a manifestation of quality research works focuses on articles from different core and connected disciplines that revolves around innovation and its evolving management theory. It would seize the challenge presented by the convergence of multiple disciplines and turn it as an opportunity to become a useful compilation of scholarly works. It would thus allow enrichment of our understanding of business in the 21st Century.

It was truly heartening to receive overwhelming response to our call for paper. While I thankfully acknowledge the enthusiastic participation of all the authors, the limitation of space and requirements from a comprehensive scholarly editorial review did not allow us to accommodate all articles into this second volume of the journal.

I profusely thank the Honourable Vice Chancellor Major General Md Mahbub-ul Alam, ndc, afwc, psc, MPhil, PhD, for his keen interest, pragmatic advice, ceaseless encouragement, and support for this milestone publication. My heartfelt gratitude goes to all the revered reviewers for their key insights and reviews that helped maintain a high standard of journal contents. The Editorial Board deserves to be applauded for their arduous task of selecting and editing papers to maintain quality and relevance. We would remain open to the invaluable opinions and constructive suggestions from all our readers for the enhancement of the journal in its subsequent issues.


Brigadier General Md Moazzem Hossain, BGBM (BAR), PhD
Editor in Chief and Dean, Faculty of Business Studies
Bangladesh University of Professionals