Bangladesh University of Professionals Journal BANGLADESH UNIVERSITY OF PROFESSIONALS JOURNAL
Journal of Innovation in Business Studies (JBS) - ISSN: 2788-8673

Journal Information

Journal Name: Journal of Innovation in Business Studies (JBS) - ISSN: 2788-8673
Journal Category: Business & Management
Issued Since: July 1, 2021

Editorial Advisors

Distinguished Editorial Advisory Board
  • M Abul Kashem Mozumder, PhD, Pro-VC, Bangladesh University of Professionals
  • Md Rakibul Hoque, PhD, Department of Management Information System, University of Dhaka
  • Golam Sorwar, PhD, School of Business and Tourism, Southern Cross University Australia
  • Abhijit Ovee Barua, PhD, Florida International University, USA
  • Monowar Mahmood, PhD, Bang College of Business, KIMEP University, Kazakhstan
  • Ramayah Thurasamy, PhD, Universiti Sains Malaysia
  • Kazuo INABA, PhD, Risumeikan University, Japan
  • Anisul M. Islam, PhD, University of Houston-Downtown, Texas, USA

Editorial Board

Editor in Chief
  • Brigadier General Moazzem Hossain, BGBM (BAR), PhD, Bangladesh University of Professionals (BUP)
Associate Editors
  • Mohammad Zahedul Alam, PhD, Bangladesh University of Professionals
  • Md Rabiul Basher Rubel, PhD, Bangladesh University of Professionals
  • Md Arifur Rahman, PhD, Bangladesh University of Professionals
  • Jannatul Ferdaous, PhD, Bangladesh University of Professionals
  • Sumayya Begum, PhD, Bangladesh University of Professionals
  • Ziaur Rahman, PhD, Bangladesh University of Professionals
  • Shariar Akter, PhD, Associate Professor, University of Wollongong, Australia
  • David Flath, Ritsumeikan University, Faculty of Economics, Japan
  • Unnat P Pandit, PhD, Jawaharlal Nehru University, India
  • Mohammed Sajedur Rahman, PhD, Emporia State University, USA
Assistant Editors
  • Md Rajib Uddin, Bangladesh University of Professionals
  • Mohammed Moin Uddin Reza, Bangladesh University of Professionals
  • Mohammad Ali, Bangladesh University of Professionals
  • Md Kaysher Hamid, Bangladesh University of Professionals
  • Ratan Ghosh, Bangladesh University of Professionals

Message from the Chief Patron

It gives me immense pleasure and a sense of great satisfaction to learn about the noble initiative of publishing the first issue of the Journal of Innovation in Business Studies (JIBS) by Faculty of Business Studies (FBS). I congratulate FBS and all members of the publication team for this important milestone. A university journal essentially serves as the mirror reflecting excellence of its academic programmes, superior acumen of students and faculty members, their intellectual brilliance and rich culture of constructive research for the greater good of humanity. As a reputed higher education institute, Bangladesh University of Professionals (BUP) is committed to creating a climate conducive for exchange of knowledge and contributing to collective wisdom. The university in its academic and research activities strives to promote its motto “Excellence through Knowledge”. And it is heartening to see that JIBS has started its journey on this very track with innovation in business in its core area of focus.

Business being a principal human activity on the face of the earth has an evolving character relative to the span of time and evolution of technology. The diverse field of business and economics leaves ample of opportunities to use individual and collective ingenuity, innovative concepts, and talented skills of research. In this regard, I am sanguine that JIBS will add to important achievements by penning quality research work of the academia and practitioners in its pages of erudition.

Publishing of JIBS could not find a better time when business around the world hit a record low with most ventures either suffering or have already become extinct due to the pandemic. It is therefore left to the collective effort of the entrepreneurs, corporates, and the academia to rescue, revitalize and reinstate businesses through creativity and innovation. To that end, JIBS would offer a much-needed platform which we can use and approach businesses with a renewed outlook and understanding.

I would like to congratulate the Chief Editor and his team of esteemed editors on this momentous event of launching the very first issue of JIBS with the sponsorship of FBS. I also thank all the experts and esteemed reviewers for providing the crucial peer-reviews and maintaining the academic standard of the research articles through meticulous revision and appropriate opinions. I commend all authors who contributed with their scholarly articles published in this issue. I believe the inception of JIBS would stimulate readers’ interest and uplift their motivations to embark on further studies and research on innovation.


Major General Md Moshfequr Rahman, SGP, SUP, ndc, psc
Vice Chancellor
Bangladesh University of Professionals

Editor's Note

I am excited to celebrate the maiden voyage of Journal of Innovation in Business Studies (JIBS), a multidisciplinary, peer-reviewed journal committed to publishing original research works of the students, academicians, entrepreneurs, and practitioners hailing from an assortment of institutions. As the title implies, JIBS warmly welcomes brilliant and energetic minds with innovative ideas and concepts in the diverse field of business.

Innovation is a necessary force for maintaining momentum in the dynamics of business and economics. It is a product of attained knowledge, positive mindset, honest intent, rich research culture and creativity. It serves to create rewarding alternatives to traditional means and methods and thus enables businesses to survive against reverses and develop towards excellence. In a time of hardship owing to a deadly pandemic, we in the higher education institutes need to engage meaningfully to innovate newer measures and ventures of business that would comfort the lives and livelihood of people. This is our debt to the nation; this is our debt to the global community.

Faculty of Business Studies (FBS) of Bangladesh University of Professionals (BUP), with its up-to-date curricula design and delivery methods, provide a suitable climate for knowledge exchange, sharing of real-time experiences from industry experts and for undertaking useful research works that have compelling potential of application in the real world. JIBS subscribes to the university’s slogan “Knowledge through Excellence” with contributions from a varied spectrum of young minds and veterans. The journal as a manifestation of quality research works focuses on articles from different core and connected disciplines that revolves around innovation and its evolving management theory. It would seize the challenge presented by the convergence of multiple disciplines and turn it as an opportunity to become a useful compilation of scholarly works. It would thus allow enrichment of our understanding of business in the 21st Century.

It was truly heartening to receive overwhelming response to our call for paper. While I thankfully acknowledge the enthusiastic participation of all the authors, the limitation of space and requirements from a comprehensive scholarly editorial review did not allow us to accommodate all articles into this issue of the journal.

I profusely thank the Honourable Vice Chancellor Major General Md Moshfequr Rahman, SGP, SUP, for his keen interest, pragmatic advice, ceaseless encouragement, and support for this milestone publication. My heartfelt gratitude goes to all the revered reviewers for their key insights and reviews that helped maintain a high standard of journal contents. The Editorial Board deserves to be applauded for their arduous task of selecting and editing papers to maintain quality and relevance. We would remain open to the invaluable opinions and constructive suggestions from all our readers for the enhancement of the journal in its subsequent issues.


Brigadier General Md Moazzem Hossain, BGBM (BAR), PhD
Editor in Chief and Dean, Faculty of Business Studies
Bangladesh University of Professionals