Bangladesh University of Professionals Journal BANGLADESH UNIVERSITY OF PROFESSIONALS JOURNAL
Article Info: BUP JOURNAL, Volume - 7, Issue - 2, December - 2019, Volume - 7, Issue - 2, Article #4
Publish Date: December 1, 2019
Authors(S): 1. A K M Iqbal Azim, ndc, psc, G+, PhD
DOI:
Keywords: Service quality, Expectation, Perception, Gap model and SERVQUAL
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Abstract

Service quality needs to be ensured in any educational institution. In the last decade, huge numbers of private and foreign schools/colleges/universities have entered in Bangladesh to get the market share. They are trying to attract the stakeholders by ensuring quality services. This study attempts to evaluate the service quality of Cadet Colleges of Bangladesh basing on SURVQUAL model and Gaps model. This study has evaluated the quality of existing services through SERVQUAL model and measured service quality gaps of Cadet
Colleges through empirical survey based on quantitative approach. In the first stage, purposive sampling was used to select 4 boys’ cadet colleges and 2 girls’ cadet colleges. In second stage, total 372 respondents were selected from all cadet colleges by convenient sampling from different classes within cadets including their parents, teachers and employees. In third stage, quota sampling was used within specific group of respondents. Primary data has been collected through questionnaire survey (structured) using 5-point Likert
scale and data has been analyzed by SPSS program. Findings of the gaps between expectation and perception are classified as ‘highly critical’ (gap of 1.50 and more than 1.50), ‘critical’ (between less than 1.50 and more than 1.00) and as ‘less significant’ (below 1.00) for further improvements of service quality. Based on challenges and ways forward any educational institution can formulate long
term service quality strategy.